This video explains how TubeBuddy determines keyword-related scores  for you and helps you understand search rankings, so you have the potential to earn more clicks, views, and subscribers! 

The keyword-score analysis part of TubeBuddy is very useful in helping you understand if a search term is beneficial for you to target in YouTube search.


When it comes to score analysis we offer both a weighted, and unweighted score. When looking at YOUR channel specifically, we recommend that you look at the weighted score. The weighted score does require a paid TubeBuddy license.

The unweighted score is a general score, and isn’t calculated for your SPECIFIC youtube channel. If we hover over the help tips we’ll see it says “General Score”. To get a score calculated for YOUR YouTube channel specifically, click on weighted.

Understanding the score helps you better understand how TubeBuddy's Keyword Explorer works!